Privacy Notice

Last updated: 29 June 2026

At Samsara Jewels Private Limited, accessible from https://samsaradiamonds.com, the privacy of our visitors and customers is one of our main priorities.

Introduction

Samsara Jewels Private Limited, hereinafter collectively referred to as "We" or "Us" or "Company" or "Samsara", has curated this Privacy Notice to demonstrate our privacy commitment to our users. This Privacy Notice (together with our Website Terms and Conditions, and any other documents referred to in it) sets out the basis on which we collect, use, share, and safeguard your Personal Data when you use our products, services, offers, promotions or interact with us by visiting our website, mobile sites, mobile applications or at our Store (collectively the "Services"). By using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Notice.

Our privacy practices are designed to comply with the laws and regulations applicable in the jurisdictions where we operate. If you have any questions about the privacy practices that apply to you, please contact us as indicated in 'Section 14: Contact Us'.

1. Personal and Sensitive Personal Data

Personal Data ("Data") refers to any information that (alone or when used in combination with other information) relates to an identified or identifiable individual. Personal Data may also have specific meanings under different privacy laws. The Personal Data we collect varies depending on our relationship and interactions with you.

Sensitive Personal Data encompasses a specific subset of Personal Data that requires greater protection due to its sensitive nature. Sensitive Personal Data may have specific meanings under different privacy laws and regulations.

2. Categories of Personal Data

We collect various types of Personal Data to provide and improve our services. Some of the Personal Data in these categories may be considered Sensitive Personal Data in some jurisdictions. Such Personal Data includes but is not limited to:

Contact Information: your name, email address, telephone number, phone number, shipping address along with other personal identifiers essential for communication and service delivery.
Relationship Information: your family members' name, age, profession, date of birth.
Demographic Information: your age, gender, mother tongue, marital status and geolocation, which we may collect automatically from your mobile device if opt-in has been enabled. This helps us understand and serve you better.
Financial Information: your payment instrument details to facilitate transactions and process payments securely.
User-Generated Information: information you provide through interactions with our services, offerings and products, such as participation in promotions or loyalty programs; information shared over website live chat and WhatsApp chat; information collected when you attend our events, visit our stores, websites and social media pages; information collected when you contact our customer care; and reviews or feedback regarding our products and services.
Usage Information: your IP address, device identifiers, settings, characteristics, browsing history and other information collected using cookies and similar technologies that we use to enhance security and user experience.
User Account Information: account name, account number, account record type, loyalty points, loyalty ID, membership date and other account related information for internal record keeping and tracking.
Communication Information: information such as email opt-out status, etc.
Identification Information: information such as PAN (Permanent Account Number), passport and UCIC (Unique Customer Identification Code).
Social Media Information: information such as social media IDs and links.
Event Specific Information: information such as anniversary date, birthday, spouse birthday, festivals celebrated, etc.
Audio and Visual Information: audio, electronic, visual or similar information relating to your interaction with us, including images uploaded for product visualisation or virtual try-on, photographs, video images, CCTV recordings, call centre recordings, call monitoring records and voicemails.
Professional Information: information related to your profession.
Product or Services Information: information to improve and enhance existing products & services such as products purchased, used or shown interest in.
Preference & Interests: information related to your preferences & interests such as hobbies, favourite book, favourite food, etc.
Other Information: any information you provide voluntarily or as required by law.

We may combine the information we receive from and about you, including information you provide to us, information we automatically collect through our Services, and information collected offline, across other computers or devices that you may use. We may also draw inferences from the information listed above to create a profile or summary about, for example, an individual's preferences and characteristics.

3. Sources of Personal Data

We may collect Personal Data about you from various sources, including but not limited to:

Direct interactions with our customers during in-store purchases, platforms, websites and applications.
Data collected when you register or enroll for our event or program such as a loyalty program.
Data collected through our customer survey forms and other publicly and commercially available sources.
Data collected through automated technologies such as cookies, pixel tags and similar technologies, call recordings of our call centre and CCTV recordings of the cameras in our facilities.
Data collected through third-party social networking websites and services.
Data collected when you apply for job openings.

4. Purpose for Collecting Personal Data

The Personal Data we collect is used for various purposes, all aimed at enhancing our service delivery and customer experience.

S. No.	Purpose	Categories of Personal Data
1	Fulfilling our business obligations: We may need to process your Personal Data to allow us to carry out order management, payment processing, contract management, financial management and website and service administration.	Contact Information Identification Information Demographic Information Financial Information Preferences and Interests Event Specific Information User Account Information Communication Information User Generated Information Usage Information Product or Services Information
2	Managing our contractual obligations and your ongoing relationship with us: We may require your Personal Data to deliver our service or product to you or to provide you with customer support (such as managing your account, billing management, helpdesk support, and product or safety related notices).	Identification Information Demographic Information Financial Information Preferences and Interests Event Specific Information Contact Information User Account Information Communication Information User Generated Information Usage Information Product or Services Information
3	Data Analytics: We may use your information to analyze and create user group profiles or segment Data and to otherwise create anonymous, aggregated statistics about the use of our products, services and loyalty programs, which we may share with third parties.	Demographic Information Event Specific Information Financial Information User Account Information Communication Information Contact Information Professional Information Usage Information Product or Services Information Preference & Interest Audio & Visual Information User Generated Information Social Media Information
4	Product/Service Improvement: We may use your information to improve and enhance our existing products, services and applications and develop new offerings, recommendations, advertisements and other communications and learn more about customers' preferences in general.	Contact Information Demographic Information Event Specific Information Product or Services Information Preference & Interests Audio & Visual Information User Generated Information Social Media Information
5	Publish your reviews, comments, and content: Where you have uploaded product reviews, comments, testimonials or content to our websites or application and made them publicly visible, we may link, publish or publicize these materials elsewhere including our own advertisements.	Contact Information Product or Services Information Preference & Interests User Generated Information Social Media Information
6	Tailoring our services to your preferences: We may use your information to provide you with product and service updates, newsletters and other communications about existing and/or new products and services by post, email, telephone, in-device messaging and/or text message (SMS), if you have provided your prior consent or we are otherwise permitted to do so under applicable law.	Contact Information Relationship Information Demographic Information Event Specific Information User Account Information Communication Information Usage Information Product or Services Information Preference & Interests Audio & Visual Information User Generated Information Social Media Information
7	Maintaining secure and safe services and products: We may need to process your Personal Data to preserve and maintain the security of our websites, networks, systems and premises including protection against fraud and malicious security threats.	Contact Information Demographic Information Financial Information User Account Information Usage Information Audio & Visual Information User Generated Information Social Media Information
8	Compliance with legal obligations: We may need to process your Personal Data for purposes which are required by the applicable law, or to respond to compulsory legal processes or enforce compliance with the policies governing our business.	Contact Information Identification Information Demographic Information Financial Information Audio & Visual Information
9	Managing our supply chain and business network: To provide our products and services to you, we may need to process your Personal Data in connection with the utilization of our third-party partner business network.	Contact Information User Account Information Audio & Visual Information
10	Corporate activity, including mergers, acquisitions and joint ventures: We may need to process your Personal Data in connection with certain corporate activity, such as a party acquiring all or part of our equity or assets or business operations in the event of a sale, merger, liquidation, dissolution etc.	Contact Information Relationship Information Demographic Information Event Specific Information Financial Information User Account Information Communication Information Professional Information Usage Information Product or Services Information Preference & Interests Audio & Visual Information User Generated Information Social Media Information
11	Job Applications and Recruitment: We may process your Personal Data as part of our recruitment activities, including evaluating your qualifications, assessing your suitability for a role, conducting interviews, and making hiring decisions. This may also be necessary for background checks, compliance with legal and regulatory requirements, or for maintaining records of the hiring process.	Contact Information Demographic Information Educational Information Professional Information

5. Lawful Basis of Processing

Your Personal Data can be processed on the following lawful basis:

Consent: based on the explicit consent provided by you.
Legal Basis: to comply with a legal obligation i.e. as required by laws and regulations.
Contractual Obligation: to fulfil a contract to which you are a party, or as needed to fulfil a contract or agreement between you and Samsara.
Legitimate Interest: Personal Data may be processed based on legitimate interest, as permitted by applicable laws.

6. Disclosure of your Personal Data and Categories of Third Parties

We may disclose your Personal Data to:

Our cloud service providers for the purpose of Data storage and Data processing.
Our service providers and vendors who may make available to you services, products, or applications for use on or through our website or mobile application.
Our service providers who may, in the course of providing their respective services, receive and process Data, including storing and analysing Data, protecting and securing our systems, providing customer service, credit analysis, profiling and user analysis, and financial institutions, merchants and payment processors for the purpose of enabling your payments.
Our delivery and logistics providers for the purpose of managing shipments and deliveries.
Our advertisers and advertising service providers. We will not disclose or share your information with unaffiliated third parties for their own marketing, unless so authorized by you.
Our group companies and affiliates as is relevant for the purposes set out in Section 4 above, and to facilitate the operation of our business. Their use of your Data is subject to their own privacy policies.

These service providers are required to only process Data in accordance with our instructions, and to safeguard the security and confidentiality of the Data they process by implementing appropriate technical and organizational security measures.

Business Transfers: As we continue to develop our business, we might sell or buy subsidiaries or business units. Your Data (including in relation to loyalty programs) may be transferred as part of such transactions.

We may also share your Data with other third parties where:

You request or authorize us to do so;
We need to comply with applicable law or respond to valid legal process; or
We need to operate and maintain the security of our website or mobile application, including to prevent or stop an attack on our computer systems or networks.

We may also disclose Personal Data when required by law, to law enforcement agencies, regulators or courts, or as permitted by law or as needed for audit, compliance and corporate governance.

7. Cross Border Transfer

We may transfer your Personal Data to countries outside of your country of residence, including to jurisdictions that may not provide the same level of Data protection as your home country. These transfers are necessary for the purposes described in this Privacy Notice, including to support our operations, process transactions, and deliver services to you.

Data Transfer Mechanisms:

Standard Contractual Clauses (SCCs): where required by applicable law, we implement Standard Contractual Clauses approved by relevant regulatory authorities to ensure an adequate level of protection for your Personal Data.
Adequacy Decisions: where the destination country is recognized by regulatory authorities as providing adequate Data protection, we rely on such adequacy decisions.
Binding Corporate Rules (BCRs): for internal transfers within our corporate group, we may rely on Binding Corporate Rules to ensure Data protection compliance.

By using our Services, you acknowledge and consent to the transfer of your Personal Data to countries outside of your residence, as described in this section. If you have any questions or concerns about the cross-border transfer of your Personal Data, please contact us as indicated in 'Section 14: Contact Us'.

8. Data Storage & Retention

Data Storage

We prioritize the security of your Personal Data and store your information securely on our servers and databases, utilizing security measures such as encryption, firewalls, and stringent access controls. These measures are in place to protect your Data from unauthorized access, alteration, disclosure, or destruction.

Data Retention

We are committed to retaining your Personal Data only for as long as it is necessary to fulfil the purposes for which it was collected, or to comply with legal, regulatory, or reporting obligations. The duration for which we retain your Data is determined by several factors:

Compliance with Laws: we adhere to the retention periods mandated by applicable laws and regulations.
Operational Needs / Legitimate Interest: we keep your Data for the duration necessary to deliver our Services and maintain our business operations effectively.
Consent-Based Processing: when processing your Data based on consent, we retain the Data for as long as we have your consent.
Legal and Dispute Resolution: in cases of disputes or legal proceedings, we may need to retain your Data for longer periods to resolve issues.

After the relevant retention period has concluded, we will ensure that your Personal Data is either securely deleted or anonymized. You may request that we delete your Personal Data or restrict the processing of such information by contacting us as indicated in 'Section 14: Contact Us'.

9. Data Subject Rights

We respect your rights concerning your Personal Data in accordance with applicable laws. You have several legal rights related to your Personal Data and these rights may vary depending on the jurisdiction you are in. You have the following rights irrespective of jurisdiction:

Right to Access: to request copies of the Personal Data we hold about you, including details about the processing such as its purpose, the categories of Data involved and the recipients.
Right to Rectification: to have your Personal Data rectified if it is inaccurate or incomplete.
Right to Erase: to request that we delete or remove your Personal Data from our systems.
Right to withdraw consent: to withdraw previously given consent to process your Personal Data.

If you wish to make a request for exercising the above rights or if you have a grievance related to the processing of your Personal Data, you may submit a request as described in 'Section 10: How to Exercise Your Rights'. We do not charge any fees for processing such requests. Where legally permitted to do so, we may refuse your request, and we will provide the reasons for our decision.

10. How to Exercise your Rights

If you wish to make a request for exercising your rights, you can reach out to us as indicated in 'Section 14: Contact Us' or email us at hey@samsaradiamonds.com.

To help us confirm your identity and to ensure that the Personal Data is only disclosed to authorized individuals, please provide your full name, email ID and phone number registered with us while sending the request.

Where required, we may also request additional information before taking any action on the requests raised by you. If you are raising a Data subject request on behalf of another individual, such requests shall be accompanied by appropriate proof of identity of the requester, details of relationship with the person on whose behalf the request is being made, and proof of authority for making such a request.

11. Minor's Personal Data

Due to the nature of our products, we may collect Personal Data from minors (age varies based on the jurisdiction). If you are a minor, you may use our products/Services only with the involvement of a parent or guardian.

If Personal Data related to minors has been collected without the consent of their parents or legal guardians, they have the right to object to processing and/or request deletion of such Personal Data. Please refer to 'Section 10: How to Exercise Your Rights' for more details.

12. Data Security Measures

We recognize the critical importance of safeguarding Personal Data and maintaining the trust of stakeholders, and we have implemented rigorous measures to assess risks, proactively address vulnerabilities, and continuously improve Data security practices to protect our digital assets.

We restrict access to your Personal Data to our employees, our affiliates, and third-party service providers who reasonably need it to support the websites or provide our products or Services. We have implemented security policies, risk management programs, and physical, administrative, and technical safeguards to protect your Personal Data from unauthorized access.

We use security measures to help protect your Personal Data against unauthorized disclosure, misuse, alteration and other incidents, with disciplinary action against offenders. We are committed to maintaining reasonable security measures to protect your Personal Data.

13. Automatic Data Collection

Some of our websites and applications automatically collect certain Data to improve your user experience. This includes using cookies and similar technologies to track how you interact with our platforms. Such Data helps us enhance our services and understand user behaviour better. Kindly consult the cookie policy of the specific website or application to gain a comprehensive understanding of the cookies in use.

14. Contact Us

If you would like to exercise your privacy rights under relevant laws, or if you have any questions or concerns about this Privacy Notice or your Personal Data, please reach out to us at hey@samsaradiamonds.com.

For any other assistance, you may contact us at hey@samsaradiamonds.com or call +91 8977008689. (Kindly avoid including sensitive information, such as your account number, in emails.)

Send us a letter by mail at: Samsara Jewels Private Limited, 6-3-596/77, Naveen Nagar, Khairatabad, Hyderabad, Telangana, 500004.

15. Changes to Privacy Notice

We may update this Privacy Notice from time to time whenever there are changes in relevant laws or our business practices. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.